It was released on the Nintendo Wii in November of 2007 and the Nintendo DS handheld in early 2008. In combination with the atmosphere of competitive sportsmanship the Olympics had to offer and making the transition from hardware development to producing third-party software in 2001, Sega received approval by Nintendo to include Mario in the game. The two publishers were looking for a proper setting that would give the game "an exclamation mark". The idea of an Olympic setting for Mario and Sonic has been around for a few years prior to 2007, while casual discussions of a game in general existed for some time beforehand. It is the first official video game of the 2008 Summer Olympic Games to be released, with a more realistic sports game released by Sega in 2008. The game is officially licensed by the International Olympic Committee through exclusive licensee International Sports Multimedia. " Mario & Sonic in the Beijing Olympics" in Japan), is a sports game developed and published by Sega for North America and Europe and published by Nintendo for Japan. Mario & Sonic at the Olympic Games (Japanese: マリオ&ソニック' in 北京オリンピック, Mario & Sonikku in Pekin Orinpikku, lit. Mario & Sonic at the Olympic Winter Games
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